The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be used to specify the best firm, just one where all of portions of the firm are accountable for stability, and / or exercise center. In this perfect business, all issues with this business meet together. Each portion (section / role / activity / etc.. ) really should complement the other, and together they all work to build the total. That means promotion makes the guarantees, and production / satisfaction keeps the promises, and also the administration oversees it all. By way of example, in the event the advertising department was planning a promotion, all of elements – the message, the newspaper, brand, the typeface, the look, texture , and texture – should be congruent to make the most of the efficacy of the content. To illustrate my purpose, an individual would choose distinctive fonts to publicize a carnival compared to a mortuary.