The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may likewise be used to define the perfect firm, just one where all pieces of the business are in agreement, stability, or physical fitness . For the reason this best firm, all issues with the firm fit with each other. Each portion (department / role / task / etc.. ) ought to complement the other, and together they all operate to build the full total. That means promotion makes the guarantees, and generation / fulfillment keeps the guarantees, and the administration manages everything. By way of example, in the event the advertising department has been designing a pro motion, all aspects – the material, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my point, one could choose different fonts to market a pirate versus a mortuary.