The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be employed to specify the perfect firm, one where all of parts of the business come accountable for stability, or fitness. In this ideal business, all facets of the firm fit with each other. Each aspect (section / function / task / etc.. ) ought to complement the other, and collectively they all work to build the sum total. That means marketing makes the guarantees, and production / satisfaction keeps the promises, and also the government oversees it all. As an example, in the event the advertising section was creating a pro motion, all of components – that the message, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, one could choose distinctive fonts to market a pirate vs a mortuary.