The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can also be used to specify the ideal business, just one where all regions of the business come in agreement, stability, and / or physical fitness center. For the reason that ideal business, all facets of this firm fit together. Each and every portion (department / role / task / etc.) need to complement the other, and together they all work to construct the total. This means marketing creates the promises, generation / satisfaction keeps those promises, and also the government oversees everything. As an example, if the advertising section has been creating a pro motion, all things – that the material, the newspaper, logo, the typeface, the appearance, texture texture – should be congruent to maximize the potency of the content. To illustrate my purpose, one would choose distinctive fonts to market a pirate compared to a mortuary.