The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be utilised to specify the best business, one where all regions of the firm come in agreement, harmony, and / or physical fitness center. In that perfect industry, all facets of the business meet with each other. Each and every part (section / role / task / etc.. ) must complement the other, and jointly all of them do the job to build the total. That means promotion makes the guarantees, and production / satisfaction keeps the claims, and also the administration oversees all of it. For example, in the event the advertising section has been designing a promotion, all of elements – that the message, the paper, emblem, the typeface, the look, feel, and texture – should be congruent to maximize the potency of the content. To illustrate my purpose, one would choose different fonts to market a pirate versus a mortuary.