The dictionary defines congruity as meaning: contract, stability, or fitness.That definition can likewise be utilised to specify the best firm, just one where all of parts of the firm have been accountable for stability, and / or fitness. For the reason that perfect business, all issues with this firm fit together. Each part (section / function / task / etc.. ) need to complement the other, and together they all work to build the full total. This means marketing creates the guarantees, and production / fulfillment keeps those promises, and the administration manages all of it. By way of example, in the event the advertising department has been planning a promotion, all of things – that the material, the paper, emblem, the typeface, the design, feeltexture – should be congruent to maximize the efficacy of the content. To illustrate my point, an individual would choose distinctive fonts to market a carnival as opposed to a mortuary.