The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be used to specify the perfect firm, one where all of pieces of the business have been accountable for stability, or fitnesscenter. In that perfect industry, all facets of this business meet with each other. Every single aspect (section / function / task / etc.. ) ought to match one other, and with each other all of them operate to construct the sum total. That means promotion makes the guarantees, and generation / fulfillment keeps those guarantees, and also the administration oversees everything. By way of example, in the event the marketing department was creating a pro motion, all aspects – the message, the newspaper, logo, the typeface, the appearance, feel, and texture – ought to be siphoned to maximize the efficacy of the content. To exemplify my purpose, one could choose various fonts to publicize a circus as opposed to a mortuary.