The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be used to specify the best firm, just one where all portions of the business have been accountable for harmony, or exercise . In that best business, all issues with the firm meet together. Every single part (section / role / task / etc.. ) need to match one other, and together all of them do the job to build the total. This means marketing creates the guarantees, and generation / satisfaction keeps the claims, and also the government manages everything. As an example, in the event the advertising section was designing a promotion, all of factors – that the material, the newspaper, emblem, the typeface, the appearance, feeltexture – should be congruent to make the most of the power of the content. To exemplify my point, an individual would choose various fonts to market a circus compared to a mortuary.