The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can likewise be employed to specify the best firm, just one where all sections of the firm are accountable for stability, and / or fitnesscenter. For the reason that ideal firm, all facets of the firm meet with each other. Just about every part (section / role / task / etc.) need to complement the other, and with each other all of them do the job to build the sum total. That means promotion makes the guarantees, and creation / satisfaction keeps those promises, and also the administration oversees all of it. By way of example, if the advertising department has been creating a promotion, all elements – the message, the newspaper, emblem, the typeface, the look, feel, and texture – should be congruent to make the most of the power of the content. To illustrate my purpose, one would choose unique fonts to publicize a carnival as opposed to a mortuary.