The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be employed to specify the best business, just one where all parts of the business are in agreement, harmony, and / or fitness. For the reason that ideal firm, all issues with the business meet together. Every single aspect (department / function / activity / etc.) really should match the other, and together they all operate to construct the sum total. That means marketing creates the promises, production / satisfaction keeps those promises, and also the administration manages everything. By way of example, if the advertising section has been designing a pro motion, all elements – that the material, the paper, logo, the typeface, the appearance, texture texture – should be congruent to maximize the power of the message. To exemplify my purpose, one would choose various fonts to publicize a carnival versus a mortuary.