The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be used to define the ideal business, just one where all pieces of the firm are accountable for harmony, or physical fitness . For the reason that perfect industry, all issues with this firm meet with each other. Each aspect (section / function / task / etc.) must complement one other, and collectively all of them perform to construct the full total. That means marketing creates the guarantees, and manufacturing / fulfillment keeps those claims, and the administration manages it all. As an example, if the marketing department was designing a pro motion, all of factors – that the material, the newspaper, brand, the typeface, the design, texture texture – should be congruent to make the most of the power of the content. To illustrate my purpose, one would choose unique fonts to publicize a circus compared to a mortuary.