The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to define the perfect business, one where all sections of the firm have been accountable for harmony, and / or physical fitness center. In this best firm, all facets of the business meet with each other. Every component (section / function / task / etc.) ought to complement one other, and jointly all of them do the job to build the full total. This means marketing makes the promises, generation / satisfaction keeps those promises, and the administration manages everything. For example, in the event the advertising section has been creating a pro motion, all things – the material, the newspaper, logo, the typeface, the design, feeltexture – should be congruent to make the most of the potency of the content. To illustrate my point, an individual could choose unique fonts to publicize a circus compared to a mortuary.