The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may also be utilised to define the perfect firm, just one where all sections of the business come in agreement, harmony, and / or physical fitness center. In that ideal business, all facets of the firm meet with each other. Each portion (department / function / task / etc.. ) must match one other, and with each other they all perform to construct the sum total. This means promotion creates the promises, manufacturing / fulfillment keeps those promises, and the administration manages everything. For example, if the advertising department was creating a promotion, all of aspects – the material, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to make the most of the potency of the message. To illustrate my point, one could choose different fonts to publicize a pirate compared to a mortuary.