The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be employed to define the ideal business, one where all parts of the business are in agreement, harmony, and / or physical fitness . For the reason this perfect industry, all issues with this business meet together. Just about every aspect (section / function / activity / etc.) need to match one other, and collectively all of them do the job to construct the sum total. That means promotion makes the promises, manufacturing / fulfillment keeps the claims, and the government manages everything. For example, in the event the advertising department has been creating a promotion, all elements – the material, the paper, brand, the typeface, the look, texture texture – ought to be siphoned to maximize the potency of the message. To illustrate my purpose, an individual could choose distinctive fonts to market a circus vs a mortuary.