The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can also be used to define the ideal business, just one where all parts of the firm come accountable for harmony, and / or exercise center. In this perfect business, all issues with this firm meet together. Each and every element (section / function / task / etc.. ) need to complement the other, and together they all do the job to construct the total. That means promotion creates the guarantees, and production / fulfillment keeps the promises, and the government manages everything. As an example, if the advertising section was developing a promotion, all of elements – that the message, the paper, logo, the typeface, the design, feeltexture – ought to be siphoned to maximize the potency of the content. To illustrate my point, one could choose various fonts to publicize a circus vs a mortuary.