The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be utilised to define the perfect business, just one where all regions of the firm come accountable for harmony, and / or physical fitness center. For the reason this perfect firm, all facets of this business fit together. Every single part (department / function / task / etc.. ) should complement one other, and with each other they all perform to construct the total. This means promotion creates the guarantees, and production / satisfaction keeps those claims, and the administration manages everything. For example, if the marketing department has been creating a pro motion, all things – that the message, the paper, emblem, the typeface, the design, texture texture – should be congruent to maximize the effectiveness of the message. To illustrate my point, an individual would choose various fonts to publicize a circus versus a mortuary.