The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be employed to specify the best business, one where all of parts of the firm are accountable for stability, or exercise center. In this ideal business, all issues with the firm fit together. Every component (department / role / activity / etc.) should complement the other, and together they all do the job to build the sum total. This means promotion creates the guarantees, and manufacturing / satisfaction keeps those claims, and also the administration oversees everything. As an example, if the marketing section has been developing a promotion, all of factors – that the material, the newspaper, brand, the typeface, the design, feel, and texture – should be congruent to maximize the effectiveness of the content. To exemplify my point, one could choose different fonts to market a carnival as opposed to a mortuary.