The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may also be utilised to define the best business, one where all pieces of the business are accountable for stability, and / or fitnesscenter. In this ideal industry, all facets of this business meet with each other. Each and every aspect (department / function / activity / etc.. ) should match the other, and jointly they all work to build the sum total. This means marketing makes the guarantees, and manufacturing / satisfaction keeps the promises, and also the government manages all of it. By way of example, in the event the advertising section was planning a pro motion, all factors – that the message, the paper, brand, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the efficacy of the content. To illustrate my point, one would choose different fonts to publicize a pirate as opposed to a mortuary.