The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may also be utilised to define the best business, one where all of pieces of the firm come in agreement, harmony, or exercise . For the reason this perfect industry, all facets of this firm meet with each other. Every single component (department / role / task / etc.) must complement one other, and jointly they all perform to build the total. This means promotion creates the guarantees, and generation / fulfillment keeps the guarantees, and the administration manages everything. By way of example, if the advertising section has been developing a promotion, all of elements – that the message, the paper, emblem, the typeface, the appearance, feel, and texture – should be congruent to make the most of the efficacy of the message. To illustrate my point, an individual would choose distinctive fonts to publicize a carnival vs a mortuary.