The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can also be used to specify the ideal firm, one where all sections of the firm are accountable for harmony, or fitnesscenter. For the reason this ideal firm, all issues with this firm fit with each other. Every single component (department / role / activity / etc.. ) ought to complement one other, and with each other they all work to construct the full total. This means promotion creates the guarantees, and generation / fulfillment keeps the guarantees, and the government manages everything. As an example, in the event the marketing section has been creating a pro motion, all of elements – the material, the newspaper, logo, the typeface, the look, texture texture – ought to be siphoned to make the most of the potency of the message. To exemplify my purpose, one would choose various fonts to market a pirate vs a mortuary.