The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can likewise be utilised to define the perfect firm, one where all portions of the business have been in agreement, stability, and / or physical fitness . For the reason that best industry, all facets of the business fit with each other. Just about every part (section / function / task / etc.. ) ought to match one other, and with each other all of them operate to construct the total. That means promotion makes the guarantees, and manufacturing / satisfaction keeps the promises, and also the government oversees all of it. For example, in the event the marketing department has been developing a promotion, all of elements – that the material, the paper, emblem, the typeface, the look, feeltexture – should be congruent to make the most of the effectiveness of the message. To exemplify my purpose, one could choose distinctive fonts to market a pirate versus a mortuary.