The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may also be utilised to define the perfect business, just one where all portions of the business are in agreement, harmony, or physical fitness . In that perfect business, all issues with the business meet together. Every aspect (department / function / activity / etc.) must match the other, and together all of them do the job to construct the total. That means marketing makes the promises, production / satisfaction keeps the promises, and also the government oversees all of it. By way of example, in the event the marketing section was developing a pro motion, all of elements – the material, the newspaper, emblem, the typeface, the appearance, texture , and texture – should be congruent to make the most of the potency of the content. To illustrate my point, one could choose distinctive fonts to market a carnival vs a mortuary.