The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be employed to specify the best business, just one where all regions of the business are accountable for harmony, and / or fitness. In this ideal firm, all facets of the business fit together. Each part (department / role / activity / etc.. ) really should complement one other, and together they all operate to construct the total. This means promotion creates the guarantees, and creation / satisfaction keeps the promises, and the government oversees everything. For example, if the marketing department has been planning a promotion, all elements – that the message, the paper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to make the most of the power of the content. To exemplify my point, an individual could choose various fonts to market a circus as opposed to a mortuary.