The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be used to specify the best firm, one where all of parts of the business come in agreement, stability, or exercise center. In this best firm, all facets of the firm meet together. Each and every element (section / role / task / etc.) really should complement one other, and together they all function to build the full total. This means marketing creates the guarantees, and production / fulfillment keeps the guarantees, and the government manages it all. By way of example, if the marketing section has been developing a pro motion, all of elements – the material, the paper, brand, the typeface, the design, texture texture – ought to be siphoned to maximize the effectiveness of the message. To illustrate my purpose, one could choose unique fonts to publicize a circus versus a mortuary.