The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be utilised to specify the perfect firm, just one where all of parts of the business are in agreement, harmony, and / or fitness. For the reason this best industry, all facets of the business meet together. Each element (department / role / activity / etc.. ) really should complement one other, and collectively they all function to construct the full total. This means marketing makes the guarantees, and manufacturing / satisfaction keeps the promises, and also the government manages it all. By way of example, in the event the marketing department was planning a pro motion, all of elements – that the message, the paper, brand, the typeface, the appearance, texture , and texture – should be congruent to maximize the power of the message. To illustrate my point, one would choose distinctive fonts to publicize a carnival compared to a mortuary.