The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be employed to define the perfect firm, one where all sections of the firm are in agreement, stability, and / or fitness. In that ideal industry, all issues with the business meet with each other. Just about every part (section / role / task / etc.) really should match the other, and with each other all of them operate to build the sum total. This means marketing makes the promises, manufacturing / satisfaction keeps those guarantees, and also the administration manages it all. As an example, in the event the marketing department has been planning a pro motion, all of components – the message, the newspaper, emblem, the typeface, the design, feeltexture – ought to be siphoned to maximize the effectiveness of the message. To illustrate my point, an individual would choose distinctive fonts to market a carnival versus a mortuary.