The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be used to specify the perfect business, one where all of portions of the business are accountable for harmony, or exercise . For the reason this best industry, all issues with the business meet with each other. Just about every portion (department / role / task / etc.. ) really should complement the other, and with each other they all do the job to construct the total. This means promotion makes the promises, manufacturing / fulfillment keeps those promises, and the administration oversees all of it. By way of example, in the event the advertising department was designing a promotion, all of things – that the message, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my purpose, an individual could choose various fonts to market a pirate versus a mortuary.