The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be utilised to define the perfect firm, one where all of sections of the firm are accountable for stability, and / or exercise . In that perfect industry, all issues with the business meet together. Each portion (department / function / activity / etc.. ) really should match the other, and together they all do the job to build the total. That means marketing makes the guarantees, and production / satisfaction keeps those claims, and also the government manages all of it. For example, in the event the advertising department has been designing a pro motion, all elements – that the material, the paper, brand, the typeface, the look, feel, and texture – ought to be siphoned to maximize the power of the content. To exemplify my point, one would choose various fonts to market a circus compared to a mortuary.