The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may also be utilised to specify the best firm, one where all parts of the business come in agreement, stability, or exercise . For the reason this best industry, all facets of this firm meet with each other. Each and every portion (section / role / activity / etc.. ) ought to complement one other, and collectively they all do the job to construct the sum total. That means promotion creates the guarantees, and manufacturing / fulfillment keeps those claims, and also the administration oversees it all. For example, if the marketing department was designing a promotion, all components – that the message, the paper, logo, the typeface, the appearance, texture texture – should be congruent to maximize the power of the content. To illustrate my point, one could choose distinctive fonts to publicize a circus compared to a mortuary.