The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be utilised to specify the best firm, just one where all of sections of the firm are in agreement, stability, or physical fitness . In this perfect business, all facets of this business meet together. Just about every part (department / function / task / etc.) need to complement one other, and jointly all of them work to build the total. That means promotion creates the guarantees, and production / satisfaction keeps those claims, and also the administration manages everything. For example, in the event the advertising department has been creating a promotion, all components – the material, the newspaper, logo, the typeface, the design, texture texture – should be congruent to maximize the power of the content. To exemplify my point, an individual could choose distinctive fonts to market a pirate versus a mortuary.