The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be utilised to specify the perfect firm, one where all of regions of the firm have been in agreement, harmony, or physical fitness center. For the reason that ideal industry, all issues with the firm meet together. Just about every aspect (section / role / activity / etc.) should match the other, and jointly they all perform to build the total. This means promotion creates the promises, creation / fulfillment keeps the promises, and the government oversees everything. By way of example, if the marketing department has been planning a pro motion, all aspects – that the material, the newspaper, brand, the typeface, the design, feel, and texture – should be congruent to make the most of the efficacy of the content. To exemplify my point, an individual could choose different fonts to publicize a carnival versus a mortuary.