The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can likewise be employed to specify the ideal firm, one where all regions of the firm are in agreement, stability, or exercise center. In this best firm, all issues with this business fit together. Just about every part (department / role / task / etc.) must match the other, and jointly all of them function to build the sum total. That means marketing creates the guarantees, and manufacturing / satisfaction keeps those guarantees, and also the government manages all of it. As an example, in the event the advertising section has been creating a promotion, all elements – that the message, the paper, logo, the typeface, the design, feel, and texture – ought to be siphoned to maximize the power of the message. To illustrate my point, one would choose various fonts to publicize a circus vs a mortuary.