The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may also be used to specify the best firm, just one where all of pieces of the business are in agreement, stability, or physical fitness center. For the reason this best industry, all issues with the firm fit together. Each and every part (department / role / task / etc.. ) should match one other, and with each other all of them do the job to build the total. That means promotion creates the guarantees, and production / satisfaction keeps those claims, and also the administration oversees everything. For example, if the marketing department was designing a promotion, all of elements – that the message, the newspaper, logo, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the power of the message. To exemplify my point, one would choose unique fonts to publicize a pirate compared to a mortuary.