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The dictionary defines congruity as significance: contract, stability, or fitness.That definition can also be used to define the best business, just one where all regions of the firm are in agreement, stability, or fitness. For the reason this best industry, all facets of this business fit together. Each and every aspect (section / role / activity / etc.) need to complement the other, and together they all work to construct the sum total. This means promotion makes the promises, creation / satisfaction keeps the guarantees, and also the government manages all of it. As an example, in the event the marketing department was creating a promotion, all of things – that the material, the paper, logo, the typeface, the look, texture , and texture – ought to be siphoned to maximize the potency of the content. To illustrate my point, an individual could choose various fonts to publicize a carnival versus a mortuary.