The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can also be employed to define the perfect firm, just one where all of regions of the business come in agreement, harmony, or exercise . For the reason that perfect firm, all facets of this firm meet together. Just about every element (section / role / activity / etc.) must complement one other, and jointly all of them work to build the total. That means marketing creates the guarantees, and manufacturing / fulfillment keeps those claims, and also the administration oversees all of it. By way of example, in the event the advertising department was planning a promotion, all of things – that the material, the paper, brand, the typeface, the look, feel, and texture – ought to be siphoned to maximize the efficacy of the message. To exemplify my point, an individual could choose distinctive fonts to market a pirate vs a mortuary.