The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be utilised to specify the perfect business, just one where all parts of the business are in agreement, harmony, or physical fitness center. In this perfect industry, all facets of this business meet with each other. Each element (section / role / task / etc.) should match the other, and with each other they all do the job to construct the full total. This means marketing creates the promises, production / satisfaction keeps the promises, and also the government manages all of it. By way of example, in the event the marketing section has been planning a promotion, all things – the message, the paper, logo, the typeface, the look, texture texture – ought to be siphoned to maximize the efficacy of the message. To illustrate my point, an individual would choose various fonts to market a pirate compared to a mortuary.