The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be employed to define the best firm, one where all regions of the business are in agreement, harmony, and / or exercise center. For the reason that best business, all facets of this firm fit together. Each and every part (department / function / task / etc.. ) ought to complement one other, and jointly they all function to build the full total. This means marketing makes the promises, creation / fulfillment keeps the guarantees, and also the administration oversees all of it. As an example, if the marketing department was creating a pro motion, all of factors – the material, the newspaper, brand, the typeface, the design, texture , and texture – should be congruent to make the most of the efficacy of the message. To exemplify my purpose, one could choose various fonts to market a pirate versus a mortuary.