The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be used to specify the perfect business, one where all portions of the business come accountable for stability, and / or exercise center. In this ideal firm, all issues with this firm meet together. Every component (section / role / task / etc.. ) really should match one other, and jointly all of them perform to build the full total. This means marketing makes the promises, manufacturing / satisfaction keeps the claims, and the government oversees everything. By way of example, if the advertising section has been creating a pro motion, all of components – that the message, the newspaper, emblem, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the potency of the content. To exemplify my purpose, an individual would choose different fonts to market a pirate vs a mortuary.